BC Doctors of Optometry

The BC Doctors of Optometry sought to implement an improved online experience across their website, by connecting patients with optometrists, nearby clinics, and eyecare specialists.

The right web and experience design would enable thousands of patients and medical professionals, visiting the site, to easily navigate a vast library of information about eye health resources.

The BC Doctors of Optometry is a leading medical association of British Columbia & Western Canada.


As a leading medical association, BC Doctors of Optometry (BCDO) is both a voice for eye health and actively helping British Columbians, practicing professionals, and members of the association.

For the public, the benefits of the association’s research, up to date information, aims to engage people province wide and increase awareness, notably also for children’s eye health. For professional Optometry members, the association builds connection and community with major industry partners, government organizations, to further improve health care services in Western Canada.

Recognizing the important resources of information BCDO has published online, and the support for the community, CMPNY Digital collaborated with key stakeholders and board members, to re-envision the site-map architecture and the flow design.

The goal was to present an extensive library of medical-related resources to the reader while maintaining a satisfying and engaging experience. Actively connecting medical resources to community needs also means meeting patients where they’re located. For example, the “find a doctor” page informs patients on how to connect with doctors in their community, and near to where they live. By assembling visual designs, flow concepts, and information organization, CMPNY Digital’s design team retained the association’s brand guide, while re-casting it on the new site architecture making it comfortable to navigate and explore.

  • Digital Strategy
  • Concept Design
  • Site Map Architecture & Flow Design
  • Web Design & Development
  • Technical SEO
  • Site Speed Optimization
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